Release
RATINGS INCREASE 59% FOR CBS SPORTS' COVERAGE OF PGA TOUR'S "FARMERS INSURANCE OPEN" FINAL ROUND
CBS Sports' final-round coverage of the PGA TOUR's FARMERS INSURANCE OPEN on Sunday, January 30 (3:29-6:33 PM, ET), which saw Bubba Watson beat Phil Mickelson by one stroke and Jhonattan Vegas and Dustin Johnson by three strokes, scored an preliminary national household rating/share of 3.5/7, up +59% from last year's 2.2/4.
Sunday's final-round rating peaked at a 4.4/8 (6:00-6:33 PM, ET). In addition, Sunday's 3.5/7 was the highest rating for the final round of the FARMERS INSURANCE OPEN since 2008 (4.2/9).
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CBS Sports Contact: Robin Brendle (212) 975-1533 rlbrendle@cbs.com
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Jeff Szklinski
jeff.szklinski@paramount.com -
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Matthew Fils-Aime
matthew.fils-aime@viacomcbs.com