Release
THE 2011 NCAA(R) DIVISION I MEN'S BASKETBALL CHAMPIONSHIP ON CBS, TBS, TNT AND truTV DELIVERS HIGHEST RATING SINCE 2005
CBS Sports' and Turner Sports' exclusive live coverage of the 2011 NCAA Division I Men's Basketball Championship across TBS, CBS, TNT and truTV combined, delivered the best overall tournament average rating in the metered markets since 2005.
The overall tournament average, including the FIRST FOUR®, in the metered markets is a 7.2/15, +9% from a 6.6/14 for CBS Sports' 2010 coverage according to Nielsen.
Last night's national championship game on Monday, April 4, which saw Connecticut defeat Butler, earned an average overnight household rating/share of 13.3/21. Although down from last year, last night's game was higher than three-out-of-the-last five Championship games (2009, 2008, 2006). It was the second year in a row that Butler lost the national championship after last year's Cinderella team had a heart-stopping loss to powerhouse Duke.
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CONTACTS:
Jennifer Sabatelle CBS Sports 212-975-4120 jsabatelle@cbs.com
Jerry Caraccioli CBS Sports 212-975-7466 gwcaraccioli@cbs.com
Sal Petruzzi Turner Sports 212-275-6897 sal.petruzzi@turner.com
Jeff Pomeroy Turner Sports 404-827-4786 jeff.pomeroy@turner.com
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Publicity
Bailey Knecht
212-975-1533 Bailey.Knecht@viacomcbs.com -
Publicity
Randall Liu
212-975-5936 randall.liu@viacomcbs.com