CBS SPORTS LAUNCHES BROADCAST DEBUT OF NEW LOGO AND GRAPHICS DESIGN  

                When CBS Sports presents SUPER BOWL 50 on Sunday, Feb. 7 (6:00 PM, ET) from Levi’s Stadium in Santa Clara, Calif. live on the CBS Television Network, highlighted among the technological advances that will be incorporated during its coverage is the replay system EyeVision 360, Pylon Cameras, as well as the use of Next Gen Stats.

In addition, CBS Sports will launch the broadcast debut of a comprehensive redesign with its new logo and on-air graphics look.

► EYEVISION 360

Adding special never-before-seen features to its SUPER BOWL 50 coverage with a larger complement of 5K cameras covering the area, CBS will employ a replay system giving viewers a 360° perspective and higher resolution than previously ever seen. The system, comprised of 36 cameras strung around the upper deck of Levi’s Stadium, has the ability to freeze the moment and revolve around the play, then continue to play out the scene. It allows viewers to have a look in a moment’s time from what the quarterback sees in the pocket to the safety’s perspective or other points on the field.

► PYLON CAMERAS AND AUDIO

For the first time ever used in a Super Bowl, CBS is incorporating eight custom-molded pylons that house 16 cameras to film the goal lines and sidelines on each side of the field giving NFL viewers the most field-level view of critical plays during SUPER BOWL 50. The high-resolution, high-definition, point-of-view cameras housed inside the pylon also will have microphones embedded in them to enhance the natural sound of the game.  

In keeping with its tradition of innovation, EyeVision 360 and Pylon Cam are other examples of a long line of technical innovations CBS Sports has either developed, experimented with or was first seen throughout the years, including instant replay, the Telestrator, Action-Track System, the “CBS Chalkboard” for use by John Madden, real-time captioning, the first-ever broadcast of a NFL game in High Definition format, three-dimensional EyeVision replay technology, the first use of a high frame rate camera (SwingVision), 5.1 audio and Protracer in golf.

►LAUNCH OF NEW LOGO DESIGN AND ON-AIR GRAPHICS LOOK

SUPER BOWL 50 will mark the launch of a comprehensive redesign of CBS Sports’ iconic logo and will implement a new on-air graphics look for CBS Sports and CBS Sports Network that will debut as part of the Network’s Super Bowl Week programming and its exclusive broadcast of SUPER BOWL 50.  The new CBS logo, which is changing for the first time in 35 years, holds true to the Network’s tradition while giving it an updated sleeker, more modern design.  Visually, the renewed style of CBS Sports’ graphics package will present clean lines, bold color and strong compositions. 

Following the Super Bowl broadcast, the new look will be implemented across all CBS Sports and CBS Sports Network’s telecasts. CBS Sports also will create a uniform look across all CBS Sports platforms with new logos for CBS Sports Network, CBS Sports.com and CBS Sports Radio.  The previous CBS Sports logo made its debut in 1981.

► NEXT GEN STATS

CBS will use the NFL’s Next Gen Stats, an innovative technology platform that tracks players on-field and generates a broader set of statistical data in real-time, during its coverage of SUPER BOWL 50.  The NFL’s Next Gen Stats allow CBS and fans to analyze and understand the action on the field in a way never possible before. Information includes match-up based statistics between players such as separation distance between offensive and defensive players on any given play (i.e., wide receiver and cornerbacks), how fast players are running, and how far they run over the course of the game on any given play.  This new information will bring an exciting new dimension to the Super Bowl.  

Jim Nantz and Phil Simms will call SUPER BOWL 50, along with Tracy Wolfson and Evan Washburn reporting.  Lance Barrow will produce and Mike Arnold will direct.

Sean McManus is Chairman, CBS Sports and serves as Executive Producer for the Network’s coverage of the NFL and SUPER BOWL 50.  David Berson is President, CBS Sports.  Harold Bryant is Executive Producer and Senior Vice President, Production, CBS Sports.  Ken Aagaard is Executive Vice President, Engineering, Operations & Production Planning, CBS Sports.  Patty Power is Senior Vice President, Operations, Engineering & Production Planning, CBS Sports.  J.P. LoMonaco is Art Director, CBS Sports.  Marla Keethler is Director, Graphics, CBS Sports.

Follow CBS Sports on Twitter: @CBSSportsGang and @NFLonCBS

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CBS Sports Contacts: Jen Sabatelle    212/975-4120  jsabatelle@cbs.com

                                 Jerry Caraccioli 212/975-7466  gwcaraccioli@cbs.com