Nov. 23, 2018

CBS’ THANKSGIVING DAY GAME EARNS RATINGS INCREASE OF 15%

“THE NFL ON CBS” Scores Highest Rating of Thanksgiving Day on Any Network

CBS’ broadcast of Chicago vs. Detroit scored the highest rating/share of Thanksgiving Day on any network with a 15% increase.

THE NFL ON CBS broadcast (12:45-3:45 PM, ET) earned an average overnight household rating/share of 14.2/34, up +15% from last year’s CBS Thanksgiving game (L.A. Chargers-Dallas; 12.4/32; 4:30-7:30 PM, ET) and up +11% from last year’s comparable window (Minnesota-Detroit 12.8/31; 12:30-4:00 PM, ET; FOX) in the metered markets.

Yesterday’s game rating/share peaked with a 16.1/41 from 3:30-3:45 PM, ET.   

Top Five Metered Markets

Chicago 27.5/58

Detroit 27.1/57

New Orleans 20.0/38

Dayton 19.5/41

Norfolk 19.2/41

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CBS Sports Contacts: Jerry Caraccioli 212/975-7466 gwcaraccioli@cbs.com

  Robin Brendle 212/975-1533 rlbrendle@cbs.com