National Championship Game Between Virginia and Texas Tech on CBS Delivers 12.4/22 Overnight Rating, Up +20%

2019 NCAA Tournament Across TBS, CBS, TNT and truTV Up +11% vs. 2018

NCAA March Madness Live Generates Record-Setting Performance for 2019 Tournament

CBS Sports and Turner Sports’ coverage of last night’s NCAA Tournament Men’s National Championship Game between Virginia and Texas Tech on CBS scored a 12.4/22 HH rating/share, based on Nielsen metered market ratings. The broadcast’s 12.4/22 is up +20% over last year (10.3/18) and peaked with a 15.0/30 from 11:30-11:45 PM, ET.

Overall, 2019 NCAA Tournament coverage across TBS, CBS, TNT and truTV averaged a 7.1/15, up +11% from last year (6.4/14).

Top five rated metered markets for last night’s game:

1. Richmond – 31.3/48

2. Norfolk – 23.4/39

3. Minneapolis – 23.3/41

4. Louisville – 23.2/37

5. Kansas City – 21.1/36

NCAA March Madness Live set all-time tournament records in live streams (over 100 million) and live hours consumed (over 24 million), up +31% and +29% vs. last year. NCAA March Madness Live generated a record for last night’s NCAA Championship Game based on live uniques, with live streams and live hours consumed showing increases of 19% and 7% vs. last year. MML also set all-time daily records in both live hours (eight times) and live streams (five times) throughout this year’s tournament.

Official NCAA March Madness social accounts produced a 94% increase in engagements vs. last year’s Tournament (Facebook, Twitter and Instagram). Videos across the three platforms generated over 135 million views, up +74%.

Linear TV Source: Nielsen Media Research, metered market data for the 2019 NCAA Men’s College Basketball Tournament across CBS, TBS, TNT and truTV, compared historical NCAA Tournament through 1991. Digital Source: Conviva

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Media Contacts:

Randall Liu, CBS Sports at 212-975-5936 or randall.liu@cbs.com

Jay Moskowitz, Turner Sports at 404-885-2469 or jay.moskowitz@turner.com