Lance Barrow was promoted to Coordinating Producer of THE NFL ON CBS and lead game producer in May 2004 with the No. 1 NFL announce team of Jim Nantz and Phil Simms. In addition to Sunday’s NFL coverage, Barrow also produces the Network’s NFL Thursday Night Football games. He assumed the position of coordinating producer, CBS Sports golf, in January 1997. Barrow produced the majority of CBS's golf coverage in 1996 and all of it since 1997. He worked his first Masters® in 1977 as a spotter for Pat Summerall. Barrow accepted the Emmy Award for CBS Sports’ coverage of the 2004 Masters.
In 2016 he served as coordinating producer and lead game producer for Super Bowl 50, which was the most-watched single broadcast in television history on an all-or-part basis. Barrow served in the same capacity for Super Bowl XLVII in 2013, as well as Super Bowl XLIV in 2010, which was watched by 106.5 million viewers making it the most-watched program in television history at the time, and for Super Bowl XLI in 2007. Before that he was replay director for CBS Sports’ coverage of Super Bowl XXXV and Super Bowl XXXVIII.
Barrow, a 12-time Emmy Award winner, joined CBS Sports in May 1976 as a spotter/researcher and has served in virtually every capacity of CBS Sports’ golf production. Barrow produced CBS Sports' coverage of ski jumping and nordic combined at the 1994 Olympic Winter Games and was the associate director of the primetime broadcasts at the 1992 Olympic Winter Games. He also has served as producer for coverage of NCAA basketball, college football and auto racing.
Barrow produced coverage of the 1998 Daytona 500 for which he received an Emmy nomination. As associate producer, his credits include the Masters and PGA Championship; NCAA Men's Final Four; Daytona 500; U.S. Open Tennis Championships; THE NFL TODAY and six Super Bowls. Barrow also has earned Emmy Awards for his work on the NCAA Division I Men’s Basketball Championship, the Daytona 500 and the NFL.
Barrow was the recipient of the first Gene Sarazen Spirit Award presented by the Professional Caddie Association in 2007. He was honored by his alma mater, Abilene Christian University, with the naming of the “Lance Barrow Football Film/Editing Classroom” inside ACU’s Teague Special Events Center. And in 2008, he was honored as ACU’s Outstanding Alumnus of the Year. In 2015, the city of Fort Worth officially declared Saturday, May 23 “Lance Barrow Day” at the Crowne Plaza Invitational at Colonial. Barrow attended Abilene Christian University in Texas, where he played football and baseball. He earned a degree in Communications in 1978. Born in Fort Worth, Texas, Barrow still resides there.
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