VIACOM TELEVISION STATIONS DIGITAL MEDIA GROUP PARTNERS WITH GAYOT TO BRING RESTAURANT REVIEWS TO ITS CBS STATION WEBSITES
Restaurant Reviews and Information Among New Features As Part of Viacom's "Always On" Digital Media Initiative
Previous Launches in Salt Lake City, Minneapolis, Denver, San Francisco, Chicago, Baltimore and New York Already Featuring GAYOT's Customized Content
The Viacom Television Stations Digital Media Group has partnered with GAYOT to bring restaurant reviews to its newly designed CBS station websites as part of the previously announced "Always On" digital media initiative. GAYOT provides local restaurant reviews and information to each of the Viacom Television Station's websites.
Visitors to each of the newly designed and re-launched websites will now have access to the food feature through the local station's homepage customized for that particular market.? Viewers can use the system to search for restaurants in their local market by cuisine, name, or neighborhood.? GAYOT provides a comprehensive review of each restaurant,?as well as?a rating, cuisine information, hours, price level, attire, and accepted payment.? By combining this restaurant information along with each television station's food reports and information, viewers in each of the CBS local station markets now have access to an informative culinary portal.
"GAYOT is proud to have been chosen by the Viacom Television Stations Group to provide this useful and enjoyable service," said André Gayot, President, GAYOT.???"The network of their stations is a perfect match for GAYOT's unique content of professional restaurant reviews. Both partners are leaders in their industries and have acquired reputations of quality and reliability for the information that they distribute."
"The combination of our local television station's food reports, our local search engine and GAYOT's informative and witty restaurant reviews now gives us the ability to provide our viewers with a very powerful and useful culinary portal," said Jonathan Leess, President and General Manager, Viacom Television Stations Digital Media Group. "This additional local relevant service expands the content offering our stations can now provide to each of their local markets."
The group plans to re-launch websites for all of its CBS stations, including kyw.com (Philadelphia) and cbs4boston.com (Boston) in September. The station websites in Salt Lake City (kutv.com), Minneapolis (wcco.com), Denver (cbs4denver.com), San Francisco (cbs5.com), Chicago (cbs2chicago.com), Baltimore (wjz.com), and most recently, New York (cbsnewyork.com) have already launched. In total, 17 CBS stations will re-launch their websites in 2005, followed by UPN stations in 2006.
About The Viacom Television Stations Group
The Viacom Television Stations Group consists of 40 stations, including 21 CBS, 16 UPN and three stations not affiliated with major networks.
For over 40 years, sophisticated travelers have trusted GAYOT/GAULTMILLAU guides -- and now GAYOT.com -- to direct them to the best addresses throughout the world. These irreverent guides never compromise and never hesitate to distinguish the good from the overrated. Amusing, witty and informative, GAYOT reviews are a must to keep everyone in the know. For more information, visit www.gayot.com.
Jeremy Jeffers (GAYOT) 323/965-3529 firstname.lastname@example.org