CBS TELEVISION STATIONS AND REACHME.TV FORM MULTI-YEAR STRATEGIC ALLIANCE WITH THE LAUNCH OF REACHME.TV IN-AIRPORT MOBILE ENTERTAINMENT NETWORK
Service Will Feature Local News, Sports and Weather Programming from CBS Television Stations and Additional Content from Other Divisions of CBS Corporation
CBS Television Stations Will Exclusively Manage Advertising Sales
LOS ANGELES – June 22, 2017 – ReachMe.TV and CBS Television Stations, a division of CBS Corporation, announced today a 10-year exclusive partnership to coincide with the upcoming launch of ReachMe.TV’s In-Airport Entertainment Network. This new mobile entertainment network will appear on thousands of screens across the top 50 airports in the United States and Canada, with a reach of more than 70 million viewers per month, and enable viewers in airports to sync their phones or tablets with airport screens and take the content with them.
CBS Television Stations and ReachMe.TV will provide travelers with entertainment, news and sports programming, including local news, weather and sports reports provided by CBS Television Stations; programming from other divisions of CBS Corporation, such as CBSN, CBS News’ 24/7 digital streaming news service, and film and television highlight packages from ENTERTAINMENT TONIGHT, the #1 syndicated entertainment news magazine in the world; and ReachMe.TV’s original series and specials.
“As the demand for out-of-home access to our content continues to grow, we look forward to connecting with our loyal viewers in new and exciting ways,” said James Sullivan, President of Sales, CBS Television Stations. “Our partnership with ReachMe.TV will allow CBS Television Stations to vastly expand its reach to include the more than 1.4 billion people per year who travel through the top 50 airports, and continue that relationship on their personal devices. We believe there is no other market that combines this level of reach with such a highly sought-after demographic.”
“Given the sheer scale and scope of our reach, we wanted to rethink how increasingly mobile audiences are being targeted, as well as how mobile media is packaged and sold,” said ReachMe.TV co-founder & CEO Lynnwood Bibbens. “This partnership puts an experienced nationwide sales force at our disposal, enabling us to focus on building and programming our network, while working with CBS Television Stations to package programming and advertising in new and unique ways.”
“We designed ReachMe.TV with a broadcast network partner in mind, and from our first meeting with Jim, it was clear that CBS Television Stations was that partner,” said ReachMe.TV Co-Founder Ron Bloom. “We built ReachMe.TV to reach audiences at scale, with an eye toward reaching viewers when they are on the go and building relationships that ‘reach’ from our screens to the screens in the palms of their hands. We speak the same language as CBS Television Stations, distribute at the same scale, but now with America’s Most Watched Network stations group, it’s as good as it gets!”
ReachMe.TV has developed an end-to-end content production and distribution platform that enables the company to program screens in public places with fresh content delivered from the cloud. The company’s landmark deals with CBS Television Stations, infrastructure providers and partners in airports give ReachMe.TV immediate access to the top 50 U.S. airports, with a combined reach of over 70 million monthly travelers. Bibbens and Bloom are rolling out the platform to thousands of screens in airports in the U.S. and expect to expand globally later this year. The company is putting the finishing touches on its own production studio in the heart of Hollywood and is programming its network with a growing mix of CBS Television Stations programming, ReachMe.TV original content, and programming from some of the top producers and outlets around the world. Co-Founders Bibbens and Bloom will announce more production and distribution deals in the near future.
ReachMe.TV is a 24/7, multi-channel, digital entertainment network and integrated global distribution platform that connects public screens in high-traffic, high-value areas such as airports, retail stores and hotels, delivering the newest entertainment to viewers on the go. With 5,000+ public screens, the ReachMe.TV channel can be seen in the top 50 airports in the United States, is featured in nearly 600,000 hotels rooms nation-wide and by the end of 2017, will be seen in over 1 million hotel rooms across the United States. ReachMe.TV was built from the ground up with innovative technology that connects the screens viewers pass to the screens in the palms of their hands, allowing them to take the content with them. Programming includes hundreds of hours of prime time content, sports, specials, news and current events, along with a broad array of digital content from some of the top producers and networks in the world.
About CBS Television Stations
CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), WTOG-TV (Tampa-St. Petersburg), KSTW-TV (Seattle), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).
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