"The People's Choice Awards 2010" Delivers its Best Ratings in Viewers, Adults 18-49 and Adults 25-54 Since 2007, Highest Adults 18-34 Rating Since 2006  

"I Get That a Lot" Sweeps Time Period

  CBS Wins Wednesday in All Key Ratings Measures

CBS was THE PEOPLE'S CHOICE on Wednesday as the 2010 awards broadcast delivered its best ratings since 2007, according to Nielsen live plus same day ratings for Jan. 6.

THE PEOPLE'S CHOICE AWARDS (S) was first in households (6.8/11), viewers (10.81m), adults 25-54 (3.9/09), adults 18-49 (3.4/09) and adults 18-34 (2.9/09).  Compared to last year's event (on the same night last year), THE PEOPLE'S CHOICE AWARDS was up +13% in both households (from 6.0/10) and adults 18-49 (from 3.0/08), +8% in adults 25-54 (from 3.6/08), +32% in adults 18-34 (from 2.2/06) and added +1.40m viewers (from 9.41m, +15%).  This was the best delivery for THE PEOPLE'S CHOICE AWARDS since 2007 in households, viewers, adults 25-54 and adults 18-49 and its best since 2006 in adults 18-34.

At 8:00 PM, I GET THAT A LOT (S) was first in households (5.1/08), viewers (8.31m), adults 25-54 (3.4/09), adults 18-49 (2.9/08) and adults 18-34 (2.2/07). 

For the night, CBS was first in households (6.3/10), viewers (9.98m), adults 25-54 (3.7/09), adults 18-49 (3.3/09) and adults 18-34 (2.7/08).  CBS was first on Wednesday for the 13th time in 16 weeks in viewers and adults 25-54 and first in adults 18-49 for the 12th time in 16 weeks.

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Press Contacts:            

Ed Harrison            818-655-1584       ed.harrison@cbs.com

Jeremy Murphy      212-975-4577       jeremy.murphy@cbs.com