Special Sweeps 8:00 PM Time Period in All Key Ratings Measures  

"Criminal Minds" Continues to Post Solid Ratings Against "American Idol" 

"CSI: NY" Tops Combined Competition

CBS's SUPER BOWL'S GREATEST COMMERCIALS delivered its largest audience since 2004 and highest demo ratings since 2007, according to Nielsen live plus same day ratings for Wednesday, Feb. 3.

SUPER BOWL'S GREATEST COMMERCIALS (S) was first in households (6.8/11), viewers (10.99m), adults 25-54 (3.9/10) and adults 18-49 (2.9/09).  Compared to last year's special (on Jan. 31, 2009), CBS was up +48% in households (from 4.6/08), +50% in adults 25-54 (from 2.6/08), +45% in adults 18-49 (from 2.0/07) and added +3.09m viewers (from 7.90m, +39%).  SUPER BOWL'S GREATEST COMMERCIALS posted its best household delivery ever, best viewers performance since 2004 and its best delivery in both adults 25-54 and adults 18-49 since 2007.

CRIMINAL MINDS was second in households (9.1/14), viewers (14.75m), adults 25-54 (4.9/12) and adults 18-49 (3.8/10) behind FOX's "American Idol." 

CSI: NY was first in households (8.8/16), viewers (14.16m), adults 25-54 (4.4/12) and adults 18-49 (3.4/10).  CSI: NY beat the competition combined in households (vs. 5.7/10, +54%), viewers (vs. 8.22m, +72%), adults 25-54 (vs. 3.1/09, +42%) and adults 18-49 (vs. 2.6/08, +31%).

For the night, CBS was second in households (8.2/14, -0.1 behind FOX), viewers (13.30m), adults 25-54 (4.4/11) and adults 18-49 (3.4/10). 

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Press Contacts:            

Ed Harrison                  818-655-1584             ed.harrison@cbs.com

Jeremy Murphy            212-975-4577             jeremy.murphy@cbs.com