NEW YORK - CBS and OMD won AdweekMedia's 2010 Buzz Awards Grand Prize and Print category prize for their joint CBS/Pepsi Max Fall 2009 Video-in-Print campaign in Entertainment Weekly.

Designed to launch the Network's Monday night comedy lineup and new dramas while promoting Pepsi Max, the campaign featured revolutionary Video-in-Print technology that allowed readers to watch video content straight from the printed pages of a magazine.  Featuring five channels of CBS and Pepsi Max content, the paper-thin interactive video player was inserted into select copies of Entertainment Weekly's Fall TV preview issue.  The pioneering promotion made news in a variety of U.S. newspapers, trade publications, broadcast outlets and websites and also garnered international coverage in countries such as the United Kingdom, Germany, China and Thailand.  

AdweekMedia's annual Buzz Awards include 17 categories that highlight the year's best brand/media integration campaigns.  ADWEEK's judges selected one winner per category based on the campaign's effectiveness, innovative nature and tactical approach. 

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CBS Contact: 

Barbara Abseck           212-975-4637        beabseck@cbs.com

OMD Contact:

Isabelle Gauvry             212-590-7314        isabelle.gauvry@OmnicomMediaGroup.com

Pepsi Contact:

Joshua McCutchen                                     joshua.mccutchen@pepsico.com

Adweek Media Contact:

Courtney Delnevo         646-654-5128       cdelnevo@adweek.com