Ratings
“NCIS” AND “THE BIG BANG THEORY” ARE AMERICA’S TOP TWO FAVORITE CURRENT SHOWS, ACCORDING TO A NEWLY RELEASED SURVEY
“The Good Wife,” “Blue Bloods” and “Criminal Minds” Also Rank Among
America’s Top 10 Favorites
Popularity of “NCIS” and “The Big Bang Theory” Extends Across Gender,
Geography and Demographics, Ranking Among the Top Shows With Millennials,
Gen X, Baby Boomers and Matures
NCIS and THE BIG BANG THEORY are America’s top two favorite current shows, according to a newly released Harris Poll of 2,232 U.S. adults who were surveyed online in English between Jan. 14 and Jan. 20, 2015.
“We all know that NCIS and THE BIG BANG THEORY are the top-rated scripted series, but this survey demonstrates that these shows clearly stand out as America’s favorite choice in a growing television universe,” said David Poltrack, Chief Research Officer, CBS Corporation, President, CBS Vision. “This level of viewer engagement is important because research has proven that engaged viewers are more receptive to and more responsive to advertising. The CBS primetime lineup accounted for far more ‘favorite’ mentions than that of any other network and contained more different programs chosen as viewer favorites, confirming the unique bond between this Network’s programs and its audience.”
FAVORITE CURRENT TV SHOW
“What is your favorite current TV show?”
Unprompted responses
|
|
Total |
|
NCIS |
1 |
|
The Big Bang Theory |
2 |
|
The Walking Dead |
3 |
|
Scandal |
4 |
|
Game of Thrones |
5 |
|
The Good Wife |
=6 |
|
The Blacklist |
=6 |
|
Modern Family |
8 |
|
Blue Bloods |
9 |
|
Criminal Minds |
10 |
“=“ prior to a number indicates a tie
Source: Harris Poll
The majority of the top 10 most favorite programs mirror Nielsen’s most-watched programs of the season. NCIS was far and away the #1 show, followed by THE BIG BANG THEORY.
NCIS’s popularity crossed all gender, geographic and demographic lines, ranking #1 among both males and females and #1 across all geographic regions. It was also the #1 broadcast network drama among millennials, Gen X, baby boomers and matures. THE BIG BANG THEORY also ranked among the top programs in these same categories.
Other CBS programs that ranked among America’s top 10 favorites were THE GOOD WIFE tying at #6, BLUE BLOODS ranking at #9 and CRIMINAL MINDS ranking at #10.
Full poll results:
TOP THREE SHOWS AMONG DIFFERENT GROUPS
|
Group |
FIRST CHOICE |
SECOND CHOICE |
THIRD CHOICE |
|
|
|
|
|
|
Men |
NCIS |
The Walking Dead |
The Big Bang Theory |
|
Women |
NCIS |
The Big Bang Theory |
Scandal |
|
|
|
|
|
|
East |
NCIS |
The Walking Dead |
The Big Bang Theory |
|
Midwest |
NCIS |
The Big Bang Theory |
The Walking Dead |
|
South |
NCIS |
The Walking Dead |
The Big Bang Theory |
|
West |
NCIS |
The Big Bang Theory |
The Walking Dead |
|
|
|
|
|
|
Urban |
The Walking Dead |
NCIS |
The Big Bang Theory |
|
Suburban |
NCIS |
The Big Bang Theory |
The Walking Dead |
|
Rural |
NCIS |
The Big Bang Theory |
The Walking Dead |
|
|
|
|
|
|
Millennials (18-37) |
The Walking Dead |
The Big Bang Theory |
NCIS |
|
Gen X (38-49) |
The Walking Dead |
The Big Bang Theory |
NCIS |
|
Baby Boomers (50-68) |
NCIS |
The Big Bang Theory |
The Blacklist |
|
Matures (69+) |
NCIS |
Blue Bloods |
The Good Wife |
|
|
|
|
|
|
Conservatives |
NCIS |
The Walking Dead |
The Big Bang Theory |
|
Moderates |
NCIS |
The Big Bang Theory |
The Walking Dead |
|
Liberals |
The Big Bang Theory |
The Walking Dead |
NCIS |
|
|
|
|
|
|
Children in HH |
The Walking Dead |
The Big Bang Theory |
NCIS |
|
No children in HH |
NCIS |
The Big Bang Theory |
The Walking Dead |
Source: Harris Poll
# # #
Press Contacts: Ed Harrison 818-655-1584 ed.harrison@cbs.com
Barbara Abseck 212-975-4637 beabseck@cbs.com
David Pepose 212-975-1929 david.pepose@cbs.com
