Year-to-Year Growth

            CBS won premiere week in viewers for the seventh consecutive year, more than doubling last season's margin of victory, according to Nielsen live plus same day ratings for premiere week ending Sept.  27.

CBS averaged 10.94 million viewers, equal to its premiere week last year andwas +2.00 million viewers ahead of second-place NBC (vs. +760,000 a year ago).  CBS is the only network to post year-to-year growth among adults 18-49, up +4% from a year ago (2.5/08 from 2.4/08) and was even in adults 25-54 (3.2/09). CBS finished only 0.2 rating pointsfrom first place in adults 18-49 after finishing 0.6 behindduring premiere week last year.

PRIMETIME - WEEK #1 - LIVE+SD NATIONAL RATINGS

PERSONS 2+ (Millions)     

CBS 10.94

NBC  8.94

ABC  6.93

FOX  4.21

ADULTS 25-54     

CBS 3.2/09

NBC 3.3/10

ABC 2.1/06

FOX 1.8/05

ADULTS 18-49     

CBS 2.5/08  

NBC 2.7/09

ABC 1.7/06

FOX 1.6/05  

         Updated ratings will be available later today.

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Press Contacts:  Ed Harrison            818-655-1584       ed.harrison@cbs.com

                          David Pepose        212-975-1929    david.pepose@cbs.com