Ratings
CBS WINS PREMIERE WEEK IN VIEWERS FOR THE SEVENTH CONSECUTIVE YEAR, MORE THAN DOUBLING LAST SEASON'S MARGIN OF VICTORY
CBS is Up +4% in Adults 18-49 From Last Year;
The Only Network to Post Year-to-Year Growth
Network Has Six of the Top 10 Programs in Viewers and Eight of Top 20 in Adults 18-49
"Life in Pieces" is the Week's #1 New Comedy in Viewers;
"Limitless" Tops Tuesday's Freshman Premieres
With L+7 Playback, CBS is Projected to Gain an Additional +2.0 Million Viewers
For the Week and Climb One Rating Point in Adults 18-49 and Adults 25-54
CBS won premiere week in viewers for the seventh consecutive year, more than doubling last season's margin of victory, according to Nielsen live plus same day ratings for premiere week ending Sept. 27.
CBS averaged 10.94 million viewers, equal to itspremiere week last year andwas +2.00 million viewers ahead of second-place NBC (vs. +760,000 a year ago). CBS is the only network to post year-to-year growth among adults 18-49, up +4% from a year ago (2.5/08 from 2.4/08) and was even in adults 25-54 (3.2/09). CBS finishedonly 0.2 rating pointsfrom first place in adults 18-49 after finishing 0.6 behindduring premiere week last year.
PRIMETIME - WEEK #1 - LIVE+SD NATIONAL RATINGS
PERSONS 2+ (Millions)
CBS 10.94
NBC 8.94
ABC 6.93
FOX 4.21
ADULTS 25-54
CBS 3.2/09
NBC 3.3/10
ABC 2.1/06
FOX 1.8/05
ADULTS 18-49
CBS 2.5/08
NBC 2.7/09
ABC 1.7/06
FOX 1.6/05
CBS had six of the week's top 10 programs, including #2 THE BIG BANG THEORY, #3 NCIS, #4 CBS/NFLN THURSDAY FOOTBALL, #7 60 MINUTES, #8 CBS NFL NATIONAL POST GAME and #9 NCIS: NEW ORLEANS. Among adults 18-49, CBS had eight of the top 20, more than any other network.
Monday's premiere of LIFE IN PIECES was the week's #1 new comedy in viewers (11.28m) and LIMITLESS (9.86m) topped all Tuesday freshman premieres in viewers.
CBS Broadcasts In Top 20 (Live+SD):
#2 – THE BIG BANG THEORY Season Premiere (18.20m)
#3 – NCIS Season Premiere (18.19m)
#4 – CBS+NFLN THU NT FOOTBALL: WASHINGTON/NY GIANTS (16.88m)
#7 – 60 MINUTES Season Premiere (15.04m)
#8 – CBS NFL NATL POST-GAME-S (13.03m)
#9 – NCIS: NEW ORLEANS Season Premiere (12.62m)
#12 – CSI SPECIAL-S Series Finale (12.22m)
#15 – LIFE IN PIECES Series Premiere (11.28m)
#16 – SCORPION Season Premiere (11.09m)
#17 – CBS+NFLN THU NT PRE-KICK (10.61m)
#20 – BLUE BLOODS Season Premiere (10.08m)
The program and weekly averages are based only on live plus same day ratings, which do not reflect the full audience from time shifted viewing including DVR playback, video-on-demand and online streaming.
LIVE PLUS 3-DAY PLAYBACK
Inaddition to its successfullive + same day ratings, CBS saw impressive gains with 3-day playback. The Network saw gains of more than three million viewers to its nightly averages on Monday and Tuesday nights with L+3 ratings added. Some of the individual show highlights for Live + 3 day playback include (only four days are available at press time):
L+3 L+SD Change
THE BIG BANG THEORY 22.49m 18.20m +4.29m
LIMITLESS 13.37m 9.86m +3.52m
NCIS 21.47m 18.19m +3.28m
SCORPION 14.19m 11.09m +3.10m
NCIS: LOS ANGELES 11.01m 7.98m +3.03m
LIFE IN PIECES 13.10m 11.28m +1.82m
LIVE PLUS 7-DAY PLAYBACK
The Network’s and individual show’s full season averages are determined bylive + 7-day viewing. For premiere week,CBS is projected to gain an additional +2.0 million viewers for the week and climb a full rating point in adults 18-49 and adults 25-54with 7-day playback added.
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Press Contacts: Ed Harrison 818-655-1584 ed.harrison@cbs.com
David Pepose 212-975-1929 david.pepose@cbs.com
