Press Release < back to list
10.13.2009

CBS WINS MONDAY IN KEY DEMOS

All Programs Post Week-to-Week Gains   

Loud Ratings "Bang" Continues to be Heard at 9:30 PM

  

CBS won Monday in key demographics as all five of the Network's series posted week to-week increases in adults 18-49, according to Nielsen live plus same day ratings for Oct. 12.

 

HOW I MET YOUR MOTHER (5.4/08, 8.56m) was second in adults 18-49 (3.6/09), adults 18-34 (3.2/09) and averaged a 4.0/09 in adults 25-54.  Compared to last week, HOW I MET YOUR MOTHER was up +2% in households (from 5.3/08), +3% in adults 25-54 (from 3.9/09), +6% in adults 18-49 (from 3.4/09), +10% in adults 18-34 (from 2.9/08) and added +480,000 viewers (from 8.08m, +6%). 

 

ACCIDENTALLY ON PURPOSE (4.8/07, 7.73m) averaged a 3.6/08 in adults 25-54, 3.0/07 in adults 18-49 and 2.3/06 in adults 18-34. Compared to last week, ACCIDENTALLY ON PURPOSE was up +2% in households (from 4.7/07), +6% in adults 25-54 (from 3.4/07), +7% in adults 18-49 (from 2.8/07), +21% in adults 18-34 (from 1.9/05) and added +560,000 viewers (from 7.17m, +8%). 

 

TWO AND A HALF MEN was first in adults 25-54 (6.0/13), adults 18-49 (4.8/11), adults 18-34 (3.1/08), second behind ABC in both households (8.7/13) and viewers (14.17m) at 9PM.  Compared to last week, TWO AND A HALF MEN was up +4% in households (from 8.4/12), +9% in both adults 25-54 (from 5.5/12) and adults 18-49 (from 4.4/10), +15% in adults 18-34 (from 2.7/07) and added +870,000 viewers (from 13.30m, +7%). 

 

THE BIG BANG THEORY was first in adults 25-54 (6.0/13), adults 18-49 (5.0/12), adults 18-34 (3.4/09), second in both households (8.0/12) and viewers (13.07m).  THE BIG BANG THEORY built on its TWO AND A HALF MEN lead-in by +4% in adults 18-49, +10% in adults 18-34 and retained 100% of its adults 25-54 lead-in.  THE BIG BANG THEORY was up +3% in households (from 7.8/12), +7% in adults 25-54 (from 5.6/12), +6% in adults 18-49 (from 4.7/11), +3% in adults 18-34 (from 3.3/09) and added +550,000 viewers (from 12.52m, +4%) compared to last week. 

 

CSI: MIAMI was first in households (8.5/14), viewers (13.27m), adults 25-54 (5.0/12), adults 18-49 (4.0/11) and adults 18-34 (2.7/08).  CSI: MIAMI was up +2% in adults 25-54 (from 4.9/12), +3% in adults 18-49 (from 3.9/10) compared to last week. 

 

For the night, CBS won adults 25-54 (4.9/11), adults 18-49 (4.1/10), was second in households (7.3/11), viewers (11.68m) and adults 18-34 (2.9/08). Compared to last week, CBS was up +3% in viewers (from 11.32m), +4% in both adults 25-54 (from 4.7/11) and adults 18-34 (from 2.8/07), +5% in adults 18-49 (from 3.9/09) and even in households.

 

 

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Press Contacts           

Ed Harrison            818/655-1584       ed.harrison@cbs.com

Kabi Jorgensen       212/975-4305       kabi.jorgensen@cbs.com