Press Release < back to list
11.10.2009

CBS FIRST IN VIEWERS FOR THE SIXTH TIME IN SEVEN WEEKS

CBS Has the Top Four Scripted Programs

  

"The Mentalist" Tops "Private Practice" in Adults 18-49 for the First Time

  

Season Highs for "60 Minutes" and "The Amazing Race"

  

"The Big Bang Theory" is the No. 1 Comedy in Key Demos

  

"NCIS" Tops 20 Million Viewers Again; "NCIS: Los Angeles" Remains

No. 1 New Show

 

 

            CBS placed first in viewers for the sixth time in seven weeks and second in adults 18-49 and adults 25-54, according to Nielsen live plus same day ratings for the week ending Nov. 8, week seven of the 2009-2010 television season.

 

            CBS had the week's top four scripted programs-NCIS, THE MENTALIST, CSI and NCIS: LOS ANGELES (the season's top new program).  THE MENTALIST topped "Private Practice" in adults 18-49 for the first time, THE BIG BANG THEORY was the No. 1 comedy in adults 18-49 and adults 25-54 and 60 MINUTES and THE AMAZING RACE hit season highs in viewers and key demographics.

 

            For the week in viewers:  CBS (11.09m) led FOX (10.69m), ABC (9.25m) and NBC (8.23m).  Season-to-date, CBS is first in viewers (12.08m), ahead of FOX (10.13m), ABC (10.04m) and NBC (7.71m). 

 

            For the week in key demographics, CBS was second in both adults 25-54 (3.8/10, -0.1 behind FOX) and adults 18-49 (2.9/08).  Season-to-date, CBS is first in adults 25-54 (4.2/10) and second in adults 18-49 (3.2/09).

           

            For the week in households: CBS (7.0/11) was ahead of FOX (6.5/10), ABC (5.9/10) and NBC (5.1/08). Season-to-date, CBS is first (7.5/12), ahead of ABC (6.4/10),  FOX (6.1/10) and NBC (4.8/08). 

 

CBS's Weekly Highlights:

  

              THE BIG BANG THEORY (7.7/12, 12.73m) was tied for first in adults 25-54 (5.8/13, with FOX), second in adults 18-49 (4.7/11) and adults 18-34 (3.5/09).  THE BIG BANG THEORY built on its TWO AND A HALF MEN lead-in by +4% in adults 25-54, +7% in adults 18-49 and +17% in adults 18-34. It was the week's top comedy in adults 18-49 and adults 25-54.

  

-- Tuesday, CBS was first in households (10.2/16), viewers (16.07m), adults 25-54 (4.9/12) and adults 18-49 (3.5/10).  CBS won Tuesday every week this season in households and viewers, six times in seven weeks in adults 25-54 and five times in seven weeks in adults 18-49. 

 

 NCIS won its time slot in households (12.2/19), viewers (20.18m), was second in both adults 25-54 (5.9/14, -0.2 behind ABC) and adults 18-49 (4.3/11).  CBS won this time period for the seventh consecutive week in households and viewers.  Every first-run episode of NCIS this season delivered more than 20 million viewers.  NCIS was the week's top scripted series.

 

 NCIS: LOS ANGELES won its time slot in households (9.7/15), viewers (15.29m), adults 25-54 (4.9/11) and second in adults 18-49 (3.6/09, -0.2 behind NBC).  NCIS is the week's and the season's No. 1 new program.

             

 THE GOOD WIFE was first in households (8.6/15), viewers (12.74m), adults 25-54 (4.0/11) and adults 18-49 (2.7/08).  THE GOOD WIFE was first in this time period seventh consecutive week in households and viewers, first for the sixth time in seven weeks in adults 25-54 and first in adults 18-49 for the fifth time in seven weeks. 

 

-- Thursday, CBS was first in households (9.1/15), viewers (14.75m), adults 25-54 (4.8/12) and second in adults 18-49 (3.6/10, -0.1 behind ABC).

 

 SURVIVOR: SAMOA won its time period in households (7.3/11), viewers (12.44m), adults 25-54 (4.7/12) and adults 18-49 (3.7/10).  Compared to last week, SURVIVOR: SAMOA was up +6% in households (from 6.9/11), +2% in adults 25-54 (from 4.6/11), even in adults 18-49 and added +250,000 viewers (from 12.19m, +2%). 

  

 CSI: CRIME SCENE INVESTIGATION won its time period in households (9.7/15), viewers (15.60m), finished second in adults 25-54 (4.8/11) and tied for second in adults 18-49 (3.5/09, with NBC).  Compared to last week, CSI: CRIME SCENE INVESTIGATION was up +5% in households (from 9.2/14), +2% in adults 25-54 (from 4.7/11), +3% in adults 18-49 (from 3.4/08) and added +360,000 viewers (from 15.24m, +2%).  

 

 THE MENTALIST won its time period in households (10.4/18), viewers (16.21m), adults 25-54 (4.9/13) and adults 18-49 (3.6/10).  THE MENTALIST posted its largest margin of victory this season over "Private Practice" with first run episodes in households (+4.4 rtg pts), viewers (+7.10m) and adults 25-54 (+1.1 rtg pts) and beat "Private Practice" in adults 18-49 for the first time ever (+0.2 rtg pts). 

 

 CBS SATURDAY NIGHT FIGHTS (S) (9:00-11:24PM) posted a 2.5/05 with 4.04m viewers, 1.8/05 in adults 25-54, 1.8/06 in adults 18-49, 1.8/07 in adults 18-34, 2.6/07 in men 25-54, 2.5/08 in men 18-49 and 2.3/09 in men 18-34.  From 9:00-11:00PM, CBS was first in both adults 18-34 and men 18-34, second in adults 25-54, adults 18-49, men 25-54 and men 18-49.

 

Compared to the 9:00-11:00PM season-to-date averages (CRIMETIME SATURDAY and 48 HOURS MYSTERY), CBS SATURDAY NIGHT FIGHTS was up +6% in adults 25-54 (from 1.7/05), +38% in adults 18-49 (from 1.3/04), +125% in adults 18-34 (from 0.8/03), +117% in men 25-54 (from 1.2/03), +178% in men 18-49 (from 0.9/03) and +283% in men 18-34 (from 0.6/02).

 

 60 MINUTES (7:20-8:20PM) was first in households (10.6/17), viewers (16.85m), adults 25-54 (5.0/12) and second in adults 18-49 (3.8/10) in the 7:30-8:30PM hour.  These were season high deliveries for 60 MINUTES in households, viewers, adults 25-54 and adults 18-49. 

  

 THE AMAZING RACE 15 (8:20-9:20PM) posted season highs in households (6.9/10), viewers (11.62m), adults 25-54 (4.4/10) and adults 18-49 (3.5/08). 

 

            CBS top programs of the week:  #3 NCIS (an average of 20.18m viewers), #6 60 MINUTES (16.85m), #8 THE MENTALIST (16.21m), #9 CSI: CRIME SCENE INVESTIGATION (15.60m), #10 NCIS: LOS ANGELES (15.29m), #15 TWO AND A HALF MEN (13.51m), #16 THE GOOD WIFE (12.74m), #17 THE BIG BANG THEORY (12.73m), #18 CRIMINAL MINDS (12.55m), #19 CSI: MIAMI (12.52m), #20 SURVIVOR: SAMOA (12.44m), #21 CSI: NY (12.00m), #23 THE AMAZING RACE 15 (11.62m) and #29 HOW I MET YOUR MOTHER (8.82m).

 

 

Prime averages are based on the following hours of rated broadcasts in Week #7:

 

CBS - 22 hours

NBC - 21.5 hours

ABC - 22 hours

FOX - 17 hours

 

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

Week #7 of 2009-10 Season (ending: 11/08/09)                                                                                             

                                                                                               

                        2009-10                       2008-09                                  

HOUSEHOLDS                                                                                             

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 7.0       11                    7.0       11                    n.c.

NBC                5.1       8                      5.5       9                      -7%

ABC                5.9       10                    6.7       11                    -12%

FOX                6.5       10                    3.6       6                      +81%

                                                                                                                                   

VIEWERS                                                                                          

                        (000)                            (000)                            Chg

CBS                 11,087                         11,051                         n.c.

NBC                8,232                           8,910                           -8%

ABC                9,253                           10,419                         -11%

FOX                10,691                         5,869                           +82%

                                                                                                                                   

A25-54                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.8       10                    3.9       9                      -3%

NBC                3.2       8                      3.7       9                      -14%

ABC                3.3       8                      3.9       9                      -15%

FOX                3.9       10                    2.5       6                      +56%

                                                                                                                                   

A18-49                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.9       8                      3.1       8                      -6%

NBC                2.8       8                      3.2       8                      -13%

ABC                2.7       7                      3.2       8                      -16%

FOX                3.6       10                    2.3       6                      +57%

                                                                                                                                               

A18-34                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.1       6                      2.1       6                      n.c.

NBC                2.4       7                      2.8       8                      -14%

ABC                2.2       7                      2.5       7                      -12%

FOX                3.3       10                    2.2       6                      +50%

                                                                                                                                               

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

                                                                                               

SEASON-TO-DATE RATINGS REPORT (09/21/09-11/08/09)                                                                                           

                        2009-10                       2008-09                                  

HOUSEHOLDS                                                                                             

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 7.5       12                    7.5       12                    n.c.

NBC                4.8       8                      5.0       8                      -4%

ABC                6.4       10                    6.9       11                    -7%

FOX                6.1       10                    5.1       8                      +20%

                                                                                                                                   

 

 

VIEWERS                                                                                          

                        (000)                            (000)                            Chg

CBS                 12,075                         11,956                         +1%

NBC                7,705                           8,069                           -5%

ABC                10,036                         10,725                         -6%

FOX                10,133                         8,337                           +22%

                                                                                               

                                                                                               

A25-54                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 4.2       10                    4.3       10                    -2%

NBC                3.1       8                      3.4       8                      -9%

ABC                3.7       9                      4.0       10                    -8%

FOX                4.0       10                    3.4       8                      +18%

                                                                                                                                   

A18-49                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.2       9                      3.4       9                      -6%

NBC                2.7       7                      3.1       8                      -13%

ABC                3.0       8                      3.4       9                      -12%

FOX                3.7       10                    3.1       8                      +19%

                                                                                                                                   

A18-34                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.2       7                      2.2       6                      n.c.

NBC                2.3       7                      2.7       8                      -15%

ABC                2.4       7                      2.7       8                      -11%

FOX                3.5       11                    2.8       8                      +25%

                                               

National Nielsen Rank for Demographic: PER2+    for    11/2/2009  -  11/8/2009                                            

 

                                                                                                            Persons 2+ (000)

1.         FOX World Series Game 6      Phillies vs Yankees       (S)       FOX    22339

2.         NBC Sunday Night Football             Cowboys vs Eagles          NBC    21883

3.         NCIS                                                                                       CBS     20183

4.         Sunday Night NFL Pre-Kick                                                    NBC    17263

5.         FOX World Series Game 5      Phillies vs Yankees       (S)       FOX    17092

6.         60 MINUTES                                                                          CBS     16853

7.         Dancing With The Stars                                                            ABC    16688

8.         THE MENTALIST                                                                  CBS     16211

9.         CSI                                                                                          CBS     15604

10.       NCIS: LOS ANGELES                                                           CBS     15286

11.       Dancing With The Stars Results                                                ABC    15051

12.       V                                                                                 (P)       ABC    14300

13.       Grey's Anatomy-Thursday 9PM                                               ABC    13951

14.       Desperate Housewives                                                 ABC    13795

15.       TWO AND A HALF MEN                                                     CBS     13509

16.       THE GOOD WIFE                                                                  CBS     12743

17.       THE BIG BANG THEORY                                                     CBS     12729

18.       CRIMINAL MINDS                                                               CBS     12546

19.       CSI: MIAMI                                                                            CBS     12518

20.       SURVIVOR: SAMOA                                                            CBS     12439

                                               

National Nielsen Rank for Demographic: A2554    for    11/2/2009  -  11/8/2009                                            

 

                                                                                                            Adults 25-54 Rating

1.         NBC Sunday Night Football             Cowboys vs Eagles          NBC    9.1

2.         FOX World Series Game 6      Phillies vs Yankees       (S)       FOX    8.0

3.         Sunday Night NFL Pre-Kick                                                    NBC    6.8

4.         V                                                                                 (P)       ABC    6.1

5.         NCIS                                                                                       CBS     5.9

6.         FOX World Series Game 5      Phillies vs Yankees       (S)       FOX    5.8

6.         THE BIG BANG THEORY                                                     CBS     5.8

8.         Grey's Anatomy-Thursday 9PM                                               ABC    5.6

8.         TWO AND A HALF MEN                                                     CBS     5.6

8.         Desperate Housewives                                                 ABC    5.6

11.       60 MINUTES                                                                          CBS     5.0

12.       NCIS: LOS ANGELES                                                           CBS     4.9

12.       THE MENTALIST                                                                  CBS     4.9

14.       Football Night America Part 3                                      NBC    4.8

14.       CSI                                                                                          CBS     4.8

16.       SURVIVOR: SAMOA                                                            CBS     4.7

17.       CSI: MIAMI                                                                            CBS     4.6

17.       Dancing With The Stars                                                            ABC    4.6

19.       AMAZING RACE 15                                                              CBS     4.4

20.       CRIMINAL MINDS                                                               CBS     4.3

                                               

National Nielsen Rank for Demographic: A1849    for    11/2/2009  -  11/8/2009                                            

 

                                                                                                            Adults 18-49 Rating

1.         NBC Sunday Night Football             Cowboys vs Eagles          NBC    8.5

2.         FOX World Series Game 6      Phillies vs Yankees       (S)       FOX    7.4

3.         Sunday Night NFL Pre-Kick                                                    NBC    6.1

4.         FOX World Series Game 5      Phillies vs Yankees       (S)       FOX    5.3

5.         V                                                                                 (P)       ABC    5.2

6.         Grey's Anatomy-Thursday 9PM                                               ABC    5.1

7.         THE BIG BANG THEORY                                                     CBS     4.7

8.         TWO AND A HALF MEN                                                     CBS     4.4

8.         Desperate Housewives                                                 ABC    4.4

8.         Football Night America Part 3                                      NBC    4.4

11.       NCIS                                                                                       CBS     4.3

12.       Family Guy                                                                               FOX    4.1

12.       Office                                                                                       NBC    4.1

14.       60 MINUTES                                                                          CBS     3.8

15.       SURVIVOR: SAMOA                                                            CBS     3.7

15.       Family Guy Special-11/8 8PM                          (S)       FOX    3.7

17.       CSI: MIAMI                                                                            CBS     3.6

17.       THE MENTALIST                                                                  CBS     3.6

17.       NCIS: LOS ANGELES                                                           CBS     3.6

20.       HOW I MET YOUR MOTHER                                              CBS     3.5

20.       CSI                                                                                          CBS     3.5

20.       Biggest Loser 8                                                                        NBC    3.5

20.       Modern Family                                                             ABC    3.5

20.       AMAZING RACE 15                                                              CBS     3.5

 

 

*  *  *

 

Press Contacts:            

Ed Harrison                  818-655-1584             ed.harrison@cbs.com

Jeremy Murphy            212-975-4577             jeremy.murphy@cbs.com

Press:

Ed Harrison
818-655-1584
ed.harrison@cbs.com

Jeremy Murphy
212-975-4577
jeremy.murphy@cbs.com