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02.28.2013

CBS'S ENTIRE DAYTIME LINEUP POSTS WEEK-TO-WEEK GROWTH IN VIEWERS

"The Talk," "Let's Make a Deal" and "The Price is Right" Also Notch Demo Growth

 

     

 

      CBS's entire daytime lineup posted week-to-week growth in viewers, while THE TALK , LET'S MAKE A DEAL and THE PRICE IS RIGHT also notched growth in key women demos, according to Nielsen live plus same day ratings for the week ending Feb. 24.

      The week included "celebrity week" on THE PRICE IS RIGHT (Sharon Osbourne, Demi Lovato, Charles Barkley, NeNe Leakes and Drew and Nick Lachey), the start of LET'S MAKE A DEAL's two-week long 50th anniversary celebration, THE TALK's daily spoofs of CBS's 10PM dramas and a major storyline on THE YOUNG AND THE RESTLESS which partnered with Sharon Osbourne and her son, Jack, to raise awareness for multiple sclerosis through a CBS Cares PSA.

 

                                     Viewers  W25-54   W18-49   W18-34

 

CBS DAYTIME w/e 2/24  3.97m     1.4/08    1.0/06      0.6/04

CBS DAYTIME w/e 2/17  3.78m     1.4/08    1.0/06      0.5/04

                                       +5%         nc         nc         +20%

 

THE TALK w/e 2/24         2.47m     1.1/06    0.7/04      0.4/02

THE TALK w/e 2/17         2.36m     1.0/06    0.7/04      0.3/02

                                       +4%       +10%       nc         +33%

 

LMAD1 w/e 2/24             3.16m     1.0/06    0.8/06      0.6/04

LMAD1 w/e 2/17             2.91m     1.0/06    0.8/05      0.5/04

                                       +9%         nc         nc         +20%

 

LMAD2 w/e 2/24            3.54m     1.2/07     0.9/06      0.6/05

LMAD2 w/e 2/17            3.39m     1.0/06     0.8/06      0.5/05

                                      +4%       +20%      +13%       +20%

 

TPIR1 w/e 2/24              5.04m     1.4/08    1.0/07       0.6/04

TPIR1 w/e 2/17              4.70m     1.3/08    1.0/07       0.6/05

                                      +7%        +8%        nc           nc

 

TPIR2 w/e 2/24              6.01m     1.6/09    1.2/08       0.7/05

TPIR2 w/e 2/17              5.60m     1.5/10    1.1/08       0.7/05

                                      +7%        +7%       +9%          nc

 

 

Y&R w/e 2/24                4.73m    2.0/11    1.4/08        0.6/04

Y&R w/e 2/17                4.60m    2.0/12    1.4/09        0.6/04

                                     +3%        nc         nc              nc

 

 

B&B w/e 2/24               3.63m   1.6/09    1.2/07         0.5/04

B&B w/e 2/17               3.52m   1.6.09    1.2/08         0.5/04

                                     +3%       nc         nc              nc

 

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Press Contacts:          Ed Harrison            818-655-1584       ed.harrison@cbs.com

                                  David Pepose          212-975-1929      david.pepose@cbs.com

Press:

Ed Harrison
818-655-1584
ed.harrison@cbs.com

David Pepose
212-975-1929
david.pepose@cbs.com