THE PRICE IS RIGHT celebrates Spring Break when it welcomes an audience of college students Tuesday, March 15 (11:00 AM-12:00 Noon, ET; 10:00-11:00 AM, PT) on the CBS Television Network.  College mascots from the University of Arizona and Stanford University will appear to help give away prizes such as tickets to the NCAA Final Four, luxurious cars, a home theater, a lavish trip to the Bahamas and an iPad.  Also, one lucky student will win the chance to play "Pay the Tuition," a college version of "Pay the Rent," in hopes of winning $100,000. 

          In addition, Scott Clifton ("Liam Spencer") and Kimberly Matula ("Hope Logan"), actors on "The Bold and the Beautiful," will be on hand to give away the unique opportunity of a walk-on role on the hit CBS daytime drama.

          THE PRICE IS RIGHT, the longest-running game show in television history, is hosted by Drew Carey.  Produced by FremantleMedia North America, THE PRICE IS RIGHT is broadcast weekdays on the CBS Television Network. 

On the Web:  http://www.cbs.com/daytime/the_price_is_right/

Photos are available at http://www.cbspressexpress.com/.

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Press Contacts:        Cindy Marshall                 818-655-1586             cindy.marshall@cbs.com

                                Meredith Tiger                  212-975-3829             mftiger@cbs.com

Photo Contacts:        Rudi Simpson           818-655-1545                      rudi.simpson@cbs.com

                                Heather Wines                  212-975-1079             heather.wines@cbs.com